⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

February 1, 1982Journal of Marketing Research

The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality

View at Publisher

Ask AI

Bookmark

Share

Abstract

Edward F. Fern, The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 1-13

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Edward F. Fern (1982) studied this question.

synapsesocial.com/papers/6a0abbe8334bc3615dac992f https://doi.org/10.2307/3151525

View at Publisher

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 related papers. Consider them for comparative context:

1EXPRESS: Expanding Markets or Capturing Share? The Competitive Effects of Subscriptions on Spending in Restaurant DeliveryJournal of Marketing Research · Sun,
2EXPRESS: Correcting omitted-variable bias without instruments: An ICA-based alternative to Gaussian copula methodsJournal of Marketing Research · Thu,
3EXPRESS: The Role of Digital Ad Clutter in Ad Viewership and MemoryJournal of Marketing Research · Thu,
4EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiationJournal of Marketing Research · Thu,
5EXPRESS: Lifestage Bias: How the Visual Representation of Product Lifespan Shapes Replacement TimingJournal of Marketing Research · Fri,

More from Journal of Marketing Research

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User EngagementWed,
EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product ReturnsWed,
EXPRESS: EV Charging Availability and Grocery Store PerformanceWed,
EXPRESS: When Consumers Prefer Point Versus Range Estimates of Product PerformanceWed,
EXPRESS: Every Minute Counts: The Added-Unit Effect In Time PerceptionSun,