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I Hear You: Does Quality Improve with Customer Voice? | Synapse

April 6, 2023Marketing Science55 citations

I Hear You: Does Quality Improve with Customer Voice?

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UAUttara M Ananthakrishnan DPDavide Proserpio SSSiddhartha Sharma

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Abstract

The paper show that online reviews can help hotels improve their quality

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Ananthakrishnan et al. (Thu,) studied this question.

synapsesocial.com/papers/6a0db3ace51d8d6d0c09ce89 https://doi.org/https://doi.org/10.1287/mksc.2023.1437

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