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Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 2, September 1986, Pages 174–195, https://doi.org/10.1086/209059 Published: 01 September 1986 Article history Received: 01 May 1985 Revision received: 01 May 1986 Published: 01 September 1986
Scott MacKenzie (Mon,) studied this question.