New Media, Networking and Phatic Culture

This article will demonstrate how the notion of 'phatic communion' has become an increasingly significant part of digital media culture alongside the rise of online networking practices. Through a consideration of the new media objects of blogs, social networking profiles and microblogs, along with their associated practices, I will argue, that the social contexts of 'individualization' and 'network sociality', alongside the technological developments associated with pervasive communication and 'connected presence' has led to an online media culture increasingly dominated by phatic communications. That is, communications which have purely social (networking) and not informational or dialogic intents. I conclude with a discussion of the potential nihilistic consequences of such a culture.