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August 1, 1990Journal of Marketing Research887 citations

The Influence of Message Framing and Issue Involvement

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DMDurairaj MaheswaranJMJoan Meyers‐Levy

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Abstract

Studies examining message framing effects on persuasion have produced mixed results. Some studies show positively framed messages, which specify attributes or benefits gained by using a product, to...

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Cite This Study

Maheswaran et al. (1990) studied this question.

synapsesocial.com/papers/6a0fea02b6f5ee04016016b9https://doi.org/10.2307/3172593
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