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Perceptions of Interfirm Power and its use within a Franchise Channel of Distribution | Synapse

May 1, 1986Journal of Marketing Research381 citations

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对特许经营渠道中企业间权力及其使用的看法

GFGary L. Frazier JSJohn O. Summers

Key Points

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Abstract

利用汽车分销渠道的实地研究数据，考察经销商对其制造商权力的看法如何与制造商使用强制性和非强制性影响策略相关。经销商关于其制造商依赖各种影响策略的报告也与经销商对其制造商的态度以及经销商自身选择影响策略的使用相关。

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Cite This Study

Frazier等人（Thu，）研究了这个问题。

synapsesocial.com/papers/6a10550dd91177df95fca502 https://doi.org/https://doi.org/10.1177/002224378602300209

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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Interfirm Influence Strategies and Their Application within Distribution Channels1984 · 560 citations
2The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel1985 · 368 citations
3A Theory of Channel Control1973 · 128 citations
4The Bases of Social Power1986 · 4,596 citations
5Power-Dependence Relations1962 · 6,160 citations