Key points are not available for this paper at this time.
Journal Article Constructive Criticism and Programmatic Research: Reply to Russo Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol A. K. Berning Carol A. K. Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 154–156, https://doi.org/10.1086/208626 Published: 01 September 1975
Jacoby et al. (1975) studied this question.