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September 1, 1975Journal of Consumer Research

Constructive Criticism and Programmatic Research: Reply to Russo

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JJJacob JacobyDSDonald E. SpellerCBCarol A. Kohn Berning

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Jacoby et al. (1975) studied this question.

synapsesocial.com/papers/6a10d84a39dd87f6d0ee6d81https://doi.org/10.1086/208626
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