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This paper outlines the implications of neural-level accounts of insight, and of the conceptual interactions that underlie creativity, for a theory of evolution. Since elements of human culture exhibit cumulative, , open-ended change, it seems reasonable to view culture as an process, one fueled by creativity. Associative memory models of and mathematical models of how concepts combine and transform interaction with a context, support a view of creativity that is with a Darwinian (selectionist) framework for cultural evolution, compatible with a non-Darwinian (Self-Other Reorganization) framework. A of cultural evolution in which creativity is centre stage could provide kind of integrative framework for the behavioral sciences that Darwin for the life sciences.
Liane Gabora (Mon,) studied this question.