This chapter examines the social representation of AIDS and its implications for prevention strategies.
Analysis of societal perceptions of HIV/AIDS
Discussion on normalization effects
Recommendations for addressing prevention challenges
Highlights how the normalization of AIDS may alter public perception and prevention efforts
Suggests strategies to combat potential negative impacts on HIV prevention
Abstract
This chapter reflects on how 'normalising' AIDS may impact on prevention in the long run, and attempt to propose what can be done to address this challenge.
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Human Sciences Research Council (Sat,) studied this question.