Key points are not available for this paper at this time.
may vary in their susceptibility to group influence. However, the similarity of brand choice measure used in the study precluded specific consideration of this question. Evaluation of the group influence-purchase behavior relationships discussed in other recent studies reveals that they vary substantially in strength among types of purchase decisions as well as among determinants of group influence 2, 5, 6.
Witt et al. (Sun,) studied this question.