The purpose of the study is to determine the directions of applying artificial intelligence (AI) in higher education, aimed at improving the effectiveness of the educational process. Research methods: analysis of scientific literature and regulatory documents, survey in the form of questionnaires, methods of mathematical statistics. Research results and conclusions. The authors have formulated directions for the use of AI in the educational process as a means of developing the intellectual and research potential of students. It is noted that students are engaged with AI technologies and actively apply generative technologies in the learning process. Today, one of the main tasks of higher education is to create conditions for the effective integration of AI technologies with proven academic methods, as well as to regulate the use of digital technologies in the educational process. Introducing students to academic ethics and the culture of using AI technologies will significantly enhance the effectiveness of education and the development of necessary digital skills in the preparation of highly qualified specialists in accordance with the requirements of the digital economy.
Androsova et al. (Tue,) studied this question.