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August 8, 2019Journal of Advertising202 citations

Special Section Introduction: Artificial Intelligence and Advertising

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HLHairong Li

Key Points

  • To introduce the developments in artificial intelligence and its application in advertising.
  • International conference held in Shanghai, China, on November 17 and 18, 2018
  • More than 40 scholars and experts presented their insights
  • Focus on the latest advancements in AI in advertising
  • Presentation of various innovations in artificial intelligence relevant to advertising
  • Discussion on the impact of AI technologies on advertising strategies
  • Networking opportunities for scholars and professionals in the field

Abstract

The International Conference on Intelligence Science and Advertising Development was held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts presented on the latest ...

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Cite This Study

Hairong Li (2019) studied this question.

synapsesocial.com/papers/6a1d1f87feb402ac612f3375https://doi.org/10.1080/00913367.2019.1654947
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