What question did this study set out to answer?

To introduce the developments in artificial intelligence and its application in advertising.

August 8, 2019Journal of Advertising

Special Section Introduction: Artificial Intelligence and Advertising

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To introduce the developments in artificial intelligence and its application in advertising.
International conference held in Shanghai, China, on November 17 and 18, 2018
More than 40 scholars and experts presented their insights
Focus on the latest advancements in AI in advertising
Presentation of various innovations in artificial intelligence relevant to advertising
Discussion on the impact of AI technologies on advertising strategies
Networking opportunities for scholars and professionals in the field

Implication

Special Section Introduction highlights advancements in artificial intelligence for advertising, showcasing expert insights.

Abstract

The International Conference on Intelligence Science and Advertising Development was held in Shanghai, China, on November 17 and 18, 2018. More than 40 scholars and experts presented on the latest ...

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Cite This Study

Hairong Li (2019) studied this question.

synapsesocial.com/papers/6a1d1f87feb402ac612f3375 https://doi.org/10.1080/00913367.2019.1654947

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Implication

Special Section Introduction highlights advancements in artificial intelligence for advertising, showcasing expert insights.

Special Section Introduction: Artificial Intelligence and Advertising

Key Points

Implication

Abstract

Discussion

Cite This Study

Special Section Introduction: Artificial Intelligence and Advertising

Key Points

Implication

Abstract

Discussion

Cite This Study

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