Answers are grounded in this paper and cite their sources.
o “In a relationship-driven world, the key ingredient to successful media will be interactivity.”--Peter Georgescu, CEO, Young & Rubicam[Advertising Age, April 14, 1997].o “Interactivity is at the ...
No takes yet. Share an insight, caveat, or question.
Leckenby et al. (2000) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: