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Synapse
June 3, 20260 citationsOpen Access

Examining Online Post-Election Discourse Amongst Young Black Women

HMHarlem Moore

Key Points

  • This research aims to explore Black women's online responses to electoral disappointment, focusing on their political engagement and identity formation.
  • Content analysis of TikTok videos
  • Focus on responses to Kamala Harris's 2024 election defeat
  • Identification of key themes in discourse
  • Identified themes include strategic disengagement from advocacy roles and emotional vulnerability reclamation.
  • Findings indicate a prioritization of community building over national politics.
  • Digital platforms serve as safe spaces for articulating political identities.

Abstract

This study examines Black women's responses to Kamala Harris's defeat in the 2024 presidential election through analysis of TikTok discourse. Drawing on Black feminist theory, the research explores how Black women process electoral disappointment online while navigating expectations of political labor. Content analysis of TikTok videos reveals three key themes: strategic disengagement from advocacy roles, reclamation of emotional vulnerability against "Strong Black Woman" expectations, and prioritization of community building over national politics. These responses represent not political apathy but deliberate resistance against unreciprocated labor and marginalization within democratic processes. The findings demonstrate how digital platforms function as safe spaces where young Black women articulate political identities outside institutional structures. This research contributes to understanding intersectional political behavior by highlighting how stepping back can function as resistance against exploitative expectations. Policy implications include developing more sustainable political engagement models that recognize Black women's contributions without relying on their self-sacrifice.

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Cite This Study

Harlem Moore (2025) studied this question.

synapsesocial.com/papers/6a1fc550dee9eb8c0dce6c26https://doi.org/10.6082/54d3f-fjh81
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1When Identities Go Viral: Themes and Aversiveness in TikTok Discourse on Kamala Harris’s Intersectional Identities During the 2024 U.S. Election2026
  2. 2Voting the Same, Feeling Differently: Sister Circles, Black Feminist Epistemologies, and Black Women’s Political Emotions During the Harris Campaign2026
  3. 3“I’m speaking:” VP Kamala Harris’ social media campaign in the 2020 election2025 · 1 citations
  4. 4Angry Black femmes and the affective economy of digital blackface2026 · 2 citations
  5. 5Micro-Reader Responses to the 'Angry Black Woman' Stereotype in Viral TikTok Content: A Critical Textual Analysis2026