Investment awareness generally refers to how well an individual understands various investment options, their associated risks and returns, and the ability to make informed financial choices. The present study is an attempt to examine the level of awareness, preferences, and behavioral patterns of salaried individuals with regard to various investment options. The study aims to understand how factors such as income level, risk perception, financial literacy, and personal goals influence investment decisions among salaried individuals in Guwahati city.
Mallika Das (Fri,) studied this question.