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This article presents a new account of the color-word Stroop phenomenon (J. R. Stroop, 1935) based on an implemented model of word production, WEAVER++ (W. J. M. Levelt, A. Roelofs, A. Roelofs, 1992, 1997c). Stroop effects are claimed to arise from processing interactions within the language-production architecture and explicit goal-referenced control. WEAVER++ successfully simulates 16 classic data sets, mostly taken from the review by C. M. MacLeod (1991), including incongruency, congruency, reverse-Stroop, response-set, semantic-gradient, time-course, stimulus, spatial, multiple-task, manual, bilingual, training, age, and pathological effects. Three new experiments tested the account against alternative explanations. It is shown that WEAVER++ offers a more satisfactory account of the data than other models.
Ardi Roelofs (Wed,) studied this question.
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