An Approximate Dynamic Programming Approach to Network Revenue Management with Customer Choice

We consider a network revenue management problem where customers choose among open fare products according to some prespecified choice model. Starting with a Markov decision process (MDP) formulation, we approximate the value function with an affine function of the state vector. We show that the resulting problem provides a tighter bound for the MDP value than the choice-based linear program. We develop a column generation algorithm to solve the problem for a multinomial logit choice model with disjoint consideration sets (MNLD). We also derive a bound as a by-product of a decomposition heuristic. Our numerical study shows the policies from our solution approach can significantly outperform heuristics from the choice-based linear program.