Evaluation of Demre District Sustainable Tourism Strategies Using SWOT and TOPSIS Analysis

Demre is one of the most important tourist destinations in Antalya province in terms of its natural and cultural heritage values, historical texture, and ecological diversity. Evaluating these potentials and managing them sustainably is of great importance. Management strategies that focus solely on improving ecological elements often fail to deliver the desired results because they tend to neglect the needs and perspectives of stakeholders. Participatory approaches are important for determining and prioritizing tourism strategies because they encourage participation and awareness, thereby facilitating the development of sustainable and effective management strategies. In this context, this study, which aims to contribute to the protection and sustainable management of tourism areas in Demre district using a participatory approach, conducted a SWOT analysis to assess the state of environmental management. Based on the data obtained, internal strategic factors scored 3415 points, while external strategic factors scored 2899 points. Ten sustainable tourism strategies were developed, primarily focusing on the SO strategy, which leverages the potential of the area by focusing on internal strengths and external opportunities, with the aim of increasing tourism opportunities in the region and developing and implementing effective management strategies. At the end of the study, tourism strategies were prioritized using the TOPSIS analysis.