Role of Artificial Intelligence in Global E-Commerce Growth

One of the most revolutionary technologies propelling the quick development of international e-commerce is artificial intelligence (AI). AI has completely changed how online business is done globally, from improving consumer experience through personalization to streamlining logistics and detecting fraud. This study explores the various roles AI plays, the advantages it offers, the difficulties it presents, and its future possibilities, given that the worldwide market for AI in e-commerce is expected to develop significantly over the next ten years. Secondary data from academic studies, industry publications, and actual cases from top businesses serve as the foundation for the analysis. The results demonstrate that AI is helping firms compete globally through automation, insight generation, and improved customer interactions, in addition to accelerating the expansion of online commerce.