This research study examines the relationship between marketing strategies and operational efficiency at Mahesh Shipping Agency, a logistics and shipping support firm operating in Navi Mumbai. The shipping and logistics industry plays a vital role in facilitating international trade, where efficient operations and effective marketing practices are essential for maintaining competitiveness and customer satisfaction. The primary objective of this study is to analyze how marketing activities such as client acquisition, relationship management, communication practices, and service assurance interact with operational processes including shipping coordination, documentation accuracy, customs clearance, and port handling. The results of the study reveal that the integration of effective marketing strategies with efficient operational practices positively influences customer satisfaction, service reliability, and long-term client retention at Mahesh Shipping Agency.
Ghag et al. (Thu,) studied this question.