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Micro-, small, and medium-sized enterprises (MSMEs) are vital to developing economies but often face performance issues due to weak strategic orientation and limited internal commitment. This study examines the influence of entrepreneurial orientation and business motivation on MSME performance, with organizational commitment as a mediating variable. A proportional random sample of 200 snack food MSMEs in Bogor City, Indonesia, was analyzed using structural equation modeling with SmartPLS 3. Results reveal that entrepreneurial orientation has a significant direct effect on performance, while business motivation impacts performance indirectly through organizational commitment. The mediating role of commitment underscores its psychological function in translating motivation into outcomes. These findings indicate that sustainable MSME performance depends on strategic behavior combined with emotional engagement. The study contributes to entrepreneurship literature by integrating cognitive and affective perspectives and offers practical insights for enhancing entrepreneurial capacity, aligning motivation with goals, and strengthening commitment-building efforts to improve business resilience in dynamic market environments.
Kartini et al. (Mon,) studied this question.