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The rise of the alt-right as a potent and sometimes violent political force has been well documented. Yet the journey of an individual towards upholding these ideologies is less well understood. Alt-righters are not instantly converted, but rather incrementally nudged along a particular medial pathway. Drawing on video testimonies, chat logs, and other studies, this paper explores the interaction between this alt-right “pipeline” and the psyche of a user. It suggests three overlapping cognitive phases that occur within this journey: normalization, acclimation, and dehumanization. Finally, the article examines the individual who has reached the end of this journey, an extremist who nevertheless remains largely unregistered within traditional terrorist classifications.
Luke Munn (Sat,) studied this question.