Implementing a brand strategy across marketing, communications and service design

Key Points

• The aim is to discuss the implementation of a cohesive brand strategy for Sikt.
• Presentation delivered at SIG-MSP and SIG-Marcomms meeting.
• Focus on the rebranding process of Sikt.
• Evaluation of integrated marketing and communication strategies.
• Enhanced brand identity for Sikt.
• Improved alignment of marketing and service design initiatives.