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Role of marcomms in shaping end-to-end service experience | Synapse

March 6, 2026Open Access

Role of marcomms in shaping end-to-end service experience

Key Points

Explore how marcomms influences the user support experience at RENU and the development of resources such as landing pages and FAQs.
Delivered a presentation at SIG-MSP and SIG-Marcomms meeting
Presented case studies on marcomms initiatives
Discussed user support strategies
Highlighted the role of marcomms in enhancing user support effectiveness
Showcased examples of successful landing pages and FAQs
Identified areas for improvement in service experience

Abstract

This presentation was delivered at the joint SIG-MSP and SIG-Marcomms meeting on March 4, 2026 in Lisbon, Portugal. This presentation is about marcomms's involvement in user support at RENU, the Ugandan NREN, as well as the creation of landing pages and FAQs.

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Cite This Study

Asiimwe et al. (Wed,) studied this question.

synapsesocial.com/papers/69aa701a531e4c4a9ff597c9 https://doi.org/https://doi.org/10.5281/zenodo.18863961

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