This study focuses on the sustainable development of the exhibition field in the context of globalization and explores the dialectical relationship between cultural significance and economic benefits. It explores how exhibitions can serve as a platform for cultural exchange while generating economic benefits. This study explores strategies for balancing cultural protection and commercial feasibility, aiming to provide insights for stakeholders to enhance the sustainability of exhibitions in a globalized world. By analyzing the conflicts and fundamental contradictions between the two at the levels of goals and marketing and combining international cases such as the Venice Biennale and UCCA's "Cao Fei: The Stage of the Era", it summarizes four typical models and explores economic operation strategies such as cost optimization and value chain expansion. The research aims to provide an innovative path based on a global perspective for the Chinese exhibition industry, while filling the gap in related theoretical research, offering theoretical and practical references for international practitioners, and having both academic value and practical guidance significance.
Yu-Xiao Liu (Tue,) studied this question.
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