The purpose of this study is to examine the influence of promotion and perception on students' choices in determining Islamic banks. This research is expected to provide a better understanding of the roles of promotion and perception in the decision-making process of students. The population for this study consists of undergraduate students in Islamic Banking in Malang Raya. The sampling technique used is purposive sampling, with a sample size of 100 respondents. Data analysis is conducted using IBM SPSS Statistics 25 software. The findings indicate that promotion does not have a significant effect on students' choices in determining Islamic banks. Conversely, perception has been proven to have a significant impact on that decision. Meanwhile, both promotion and perception jointly have a significant influence on students' choices in selecting Islamic bank.
Holidyah et al. (Thu,) studied this question.