Analysis of the Influence of Promotion and Perception on Students' Decisions to Choose Islamic Banks in Malang Raya

The purpose of this study is to examine the influence of promotion and perception on students' choices in determining Islamic banks. This research is expected to provide a better understanding of the roles of promotion and perception in the decision-making process of students. The population for this study consists of undergraduate students in Islamic Banking in Malang Raya. The sampling technique used is purposive sampling, with a sample size of 100 respondents. Data analysis is conducted using IBM SPSS Statistics 25 software. The findings indicate that promotion does not have a significant effect on students' choices in determining Islamic banks. Conversely, perception has been proven to have a significant impact on that decision. Meanwhile, both promotion and perception jointly have a significant influence on students' choices in selecting Islamic bank.