Publicity: Forestry's Neglected Handmaiden

Abstract The author believes that the forestry profession has been haughty and contemptuous in its attitude towards publicity. Its writers have been too scientific when writing on the problems of handling timberland. They have not known how or have been too dignified to tell the public in simple langnage and in an interesting way what forestry is and what foresters are trying to accomplish. In his opinion their lack of ability to tell their story, or rather their unwillingness to unbend when writing of forestry problems, has not only retarded the development of forestry but has left the field of publicity concerning forestry to "sob sisters and feature writers." He makes a strong plea for specialized training in straight forestry publicity.