Using the Latest Information Technologies in Popularizing the Funds of the Scientific Library of the Uzhgorod National University

Growing popularity of the Internet and introduction of the latest informational technologies led to a significant reduction of traditional offline library services. As an alternative, usage of digital services intensified, as well as online promotion of book collection. With the rapid development of the possibilities of accumulating, storing and distributing information, modern software has been introduced in the field of library services. This is visible in access to the electronic catalogs, online databases, virtual references, and electronic retrieve of the documents. This publication is devoted to the forms of book collection promotion in the Internet and is based on the experience of the Scientific Library of Uzhgorod National University. The study aims at studying of practical experience of creating and using of representations of virtual collections of materials about outstanding figures of Transcarpathia, as one of the important mechanisms of popularization of science and culture. The presented analysis of virtual book exhibitions and open lectures is based on the materials published on Facebook and YouTube. In the process of searching for idle services, library specialists used fundamentally new forms of work to present the book collection. As a result, a number of virtual book exhibitions and open lectures were presented in a mixed online and offline forms as a part of project “Creating a co-working space for the organization of a holistic, harmonious, professional environment for the life of displaced persons” implemented by NGO “Volunteers Center of UzhNU”.