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A class‐action lawsuit filed last year on behalf of more than 14,500 college student‐athletes alleged that the NCAA and the various Power Five Conferences unlawfully conspired to artificially fix, depress, maintain, and/or stabilize prices paid to the plaintiffs for the use of their name, image, and likeness — actions they claim constitute an unreasonable restraint of trade. Specifically, their assertions are that the NCAA prevented the Conferences from sharing any broadcasting revenue with student‐athletes, denied revenue opportunities for student‐athletes to share in college sports video games, and barred student‐athletes from monetizing their NIL prior to 2021.
Robert J. Romano (Sat,) studied this question.
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