Uncovering the Motivations and Barriers for Suppliers in Adopting Sustainable Practices

Abstract This qualitative research investigates the motivations and barriers for suppliers in adopting sustainable practices within supply chains. Through semi-structured interviews with 20 suppliers from diverse industries and geographic locations, key themes emerge regarding supplier engagement with sustainability. The findings highlight the complex interplay of internal and external factors shaping supplier behavior, including competitive dynamics, stakeholder pressures, organizational factors, and supply chain complexities. Motivations for supplier engagement with sustainability encompass competitive advantage, financial benefits, stakeholder pressure, and internal values. However, suppliers face significant barriers, such as financial constraints, organizational inertia, and supply chain complexities, hindering their ability to adopt and implement sustainable practices effectively. The implications of these findings extend to both practice and policy, with recommendations for firms to develop tailored strategies and interventions to support suppliers in their sustainability journey. Policymakers can use the insights to inform regulatory frameworks and industry standards that promote sustainability across supply chains, fostering collaboration and knowledge sharing among stakeholders to drive collective action on sustainability initiatives. By addressing these factors effectively, stakeholders can unlock the potential for sustainable supply chain management to drive positive environmental, social, and economic outcomes, advancing the broader agenda of sustainable development.