October 23, 2025

Research on Teaching Content and Model Innovation of New Media Marketing Courses Empowered by AIGC

Key Points

Digital communication strategies improve teaching quality, enhancing course effectiveness.
Model transformations led to significant innovations for AIGC in marketing education.
Analysis of new media marketing approaches guides educational content updates.
Supports the need for strategic thinking in cultivating marketing talents amidst digital changes.

Abstract

This paper discusses innovations in the teaching content and models of new media marketing courses empowered by Artificial Intelligence Generated Content (AIGC). It explains the impact of AIGC on new media marketing, analyzes the direction of updates in teaching content and model transformations, and proposes strategies to ensure the implementation of these innovations. The aim is to enhance the teaching quality of new media marketing courses and cultivate marketing talents for the digital communication era who are proficient in using intelligent tools and possess strategic thinking.

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Cite This Study

Yinghua Zhao (Sun,) studied this question.

synapsesocial.com/papers/68f9a0eb8ea8f2f37ee94dd0 https://doi.org/https://doi.org/10.54097/fkpsa680

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