Start
Entdecken
nav.journalClub
Trends
Mehr
synapse
⌘+K
Sprache
Deutsch
Deutsch
From reels to returns: the influence of female financial influencers on investment decisions | Synapse
March 3, 2026
From reels to returns: the influence of female financial influencers on investment decisions
PP
Prasant Kumar Pandey
Southwest Bahia State University
PC
Pallavi Chaturvedi
Amity University
DA
Durgesh Agnihotri
Institute of Management Technology
See all
Key Points
Female financial influencers significantly affect investment decisions in their audience.
The analysis indicates that 75% of followers report changing their investment habits due to influencer advice.
Observational analysis across various social media platforms shows the correlation between influencer engagement and market trends.
Understanding this influence highlights the potential for improving financial literacy through digital channels.
Mark Helpful
Like
Save
Bookmark
Relay
Share
Mark Helpful
Like
Save
Bookmark
Relay
Share
Cite This Study
Copy
Pandey et al. (Sat,) studied this question.
synapsesocial.com/papers/69a76107c6e9836116a2e8b9
https://doi.org/https://doi.org/10.1057/s41264-026-00346-x