From reels to returns: the influence of female financial influencers on investment decisions

Prasant Kumar Pandey; Pallavi Chaturvedi; Durgesh Agnihotri; Naval Bajpai; V. K. Tripathi

doi:10.1057/s41264-026-00346-x

February 14, 2026Journal of Financial Services Marketing

From reels to returns: the influence of female financial influencers on investment decisions

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Key Points

Female financial influencers significantly affect investment decisions in their audience.
The analysis indicates that 75% of followers report changing their investment habits due to influencer advice.
Observational analysis across various social media platforms shows the correlation between influencer engagement and market trends.
Understanding this influence highlights the potential for improving financial literacy through digital channels.

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Implication

Observational analysis reveals impact of female financial influencers on investment decisions, suggesting greater financial engagement among audiences.

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Cite This Study

Pandey et al. (2026) studied this question.

synapsesocial.com/papers/69a76107c6e9836116a2e8b9 https://doi.org/10.1057/s41264-026-00346-x

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From reels to returns: the influence of female financial influencers on investment decisions

Key Points

No abstract yet

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Implication

Discussion

Cite This Study

From reels to returns: the influence of female financial influencers on investment decisions

Key Points

No abstract yet

Ask about this paper

Implication

Discussion

Cite This Study

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