Why we cannot stop repetitive scrolling on short-form video apps: The roles of content types and recommendation systems

Key Points

• Repetitive scrolling on short-form video apps is driven by specific content types and recommendation systems, creating a cycle of engagement.
• Users engage significantly more with varied content types, showing possible patterns in behavior linked to algorithm design and presentation.
• Observational analysis across various short-form video platforms highlights the impact of tailored recommendations on user scrolling habits.
• Understanding these mechanisms may enhance user experience, but also raises concerns about addiction to these platforms.