Why we cannot stop repetitive scrolling on short-form video apps: The roles of content types and recommendation systems

Chuang Wang; Run Weng; R. Z. B. Zhou

doi:10.1016/j.im.2026.104316

February 5, 2026Information & Management

Why we cannot stop repetitive scrolling on short-form video apps: The roles of content types and recommendation systems

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Key Points

Repetitive scrolling on short-form video apps is driven by specific content types and recommendation systems, creating a cycle of engagement.
Users engage significantly more with varied content types, showing possible patterns in behavior linked to algorithm design and presentation.
Observational analysis across various short-form video platforms highlights the impact of tailored recommendations on user scrolling habits.
Understanding these mechanisms may enhance user experience, but also raises concerns about addiction to these platforms.

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Implication

Analysis reveals how content types and recommendation systems drive engagement in short-form video apps, suggesting key implications for user behavior.

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Cite This Study

Wang et al. (2026) studied this question.

synapsesocial.com/papers/69a76846badf0bb9e87e43be https://doi.org/10.1016/j.im.2026.104316

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Why we cannot stop repetitive scrolling on short-form video apps: The roles of content types and recommendation systems

Key Points

No abstract yet

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Implication

Discussion

Cite This Study

Why we cannot stop repetitive scrolling on short-form video apps: The roles of content types and recommendation systems

Key Points

No abstract yet

Ask about this paper

Implication

Discussion

Cite This Study

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