The retail sector in North Africa is undergoing significant transformation driven by digital innovations such as e-commerce platforms and mobile payments. No empirical data will be included; instead, we propose an analytical model based on existing literature and expert opinions. A comprehensive theoretical framework will provide a solid foundation for further empirical research into the retail sector's digital evolution. Business leaders should prioritise investments in digital infrastructure and training to stay competitive in this evolving market environment.
Dlamini et al. (Sat,) studied this question.