Analytical model proposes a framework for understanding digital changes in retail, highlighting necessary investments.
The retail sector in North Africa is undergoing significant transformation driven by digital innovations such as e-commerce platforms and mobile payments. No empirical data will be included; instead, we propose an analytical model based on existing literature and expert opinions. A comprehensive theoretical framework will provide a solid foundation for further empirical research into the retail sector's digital evolution. Business leaders should prioritise investments in digital infrastructure and training to stay competitive in this evolving market environment.
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Dlamini et al. (2007) studied this question.
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