What question did this study set out to answer?

This research aims to evaluate the effectiveness of positive emotional messages for reducing gambling harms.

March 21, 2026Open Access

Positive emotional harm prevention (safer) gambling messages: Results of an online experiment.

PNPhilip NewallUniversity of Bristol LWLeonardo Weiss-CohenUniversity of Nottingham SBSimon Thomas van BaalUniversity of Vienna

Key Points

This research aims to evaluate the effectiveness of positive emotional messages for reducing gambling harms.
Conducted an online experiment to assess various messaging strategies.
Compared existing positive emotional messages with novel alternatives.
Targeted audiences experiencing substantial gambling harms.
Novel messages showed potential for better performance than existing options.
Positive emotional messages were generally well-received among the target audience.

Abstract

While existing Australian positive emotional messages scored well, some novel alternatives may perform even better. Positive emotional messages appear best suited for audiences who are already experiencing substantial gambling harms. (PsycInfo Database Record (c) 2026 APA, all rights reserved).

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