Chatbot-based customer support has emerged as a major innovation in digital service delivery, which is a complete resort to the implementation of Natural Language Processing (NLP) technology to elevate the customer experiences. This research is about the efficiency of Chatbots as the Customer Engagement channel by assessing their capacity to grasp and provide the correct answer to the largest set of customer queries in a timely manner. Building on current technological capabilities, the paper explains how NLP-powered chatbots can benefit from quicker response times, lower operating costs, and consequently, attract customers from different business sectors. Besides, the article also acknowledges the issues in chatbot technology that include the delays in handling complex inquiries, privacy concerns, and the challenge of creating natural, human-like interactions. The coverage of these different aspects dealt with here is now meant to provide some sparks of thoughts to the organizations, which are still struggling in the process of implementing the task and customer service automation by use of chatbots.
Salih et al. (Thu,) studied this question.