Purpose: The purpose of this study is to establish a policy to revitalize Namwon Public Market by analyzing internal and external problems and response strategies of Namwon Public Market and deriving a fostering plan that can be felt by both merchants and citizens, and to identify stages implementation plan. Research design, data, and methodology: First, it is a commercial area analysis and diagnosis. For this purpose, the commercial area status analysis of Namwon City is targeting three markets including Namwon Chunhyanggol Public Market, Inwol Market, and Unbong Market. The commercial area analysis utilized data from the Small Business Corporation and the Commercial Area Information System, and the analysis period is August 2023. The analysis contents include growth potential, stability, sales power, purchasing power, and customer attraction power. Second, it is a survey method. Results: The results of the commercial district analysis showed that among the five evaluation index items, growth potential was high and stability was relatively low. The survey results showed that the causes of the shortage were lack of product diversity, lack of response to consumer changes, lack of food and things to see, and lack of product specialization by neighborhood. Implications: This study has implications in that it established a systematic and comprehensive annual revitalization support plan through self-reliance enhancement, management improvement, and specialized content development during the slump of Namwon Public Market. The practical significance of this study lies in the establishment of a sustainable specialization strategy and a stages development plan by establishing a plan to revitalize the market through the utilization and rearrangement of empty spaces within the Namwon Public Market.
Kwon et al. (Sat,) studied this question.