What question did this study set out to answer?

The aim is to develop a revitalization policy for Namwon Public Market by evaluating its challenges and proposing actionable strategies.

A Study on the Activation Strategy of Namwon Chunhyanggol Public Market

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The aim is to develop a revitalization policy for Namwon Public Market by evaluating its challenges and proposing actionable strategies.
Conducted commercial area analysis targeting Namwon Public Market and two others.
Utilized data from the Small Business Corporation and Commercial Area Information System.
Performed a survey to understand merchant and citizen perspectives.
High growth potential identified, but low stability in the market.
Survey indicated lack of product diversity and responsiveness to consumer preferences.
Shortages attributed to insufficient specialized products and engaging experiences.

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Analyzes internal and external factors impacting Namwon Public Market, suggesting strategies for revitalization.

Kwon et al. (2024) studied this question.

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