The Effect of App Authenticity and App Authority on App Attractiveness and App Loyalty: Focusing on the Moderated Mediation Effect of Nationality, App Features, and App Attractiveness
Randomized trial examines app authenticity's influence on app attractiveness and loyalty among Korean and Chinese consumers, suggesting design strategies.
Key Points
This study aims to investigate how app authenticity and authority affect app attractiveness and loyalty, considering the influence of nationality and app features.
Surveyed 334 consumers from Korea and China to gather data on app perceptions.
Analyzed the roles of app authenticity and authority as independent variables mediating app attractiveness and loyalty.
Explored the moderating effects of app features and nationality differences on the relationships among the variables.