Exploratory analysis reveals key factors influencing consumer behaviors in unmanned convenience stores, indicating strategies for future development.
Key Points
This study aims to analyze consumer behaviors and revisit intentions in unmanned convenience stores, focusing on experience value and perceived benefits.
Conducted exploratory and confirmatory factor analyses using SPSS21.0 and AMOS20.0.
Verified research hypotheses through goodness-of-fit tests and model verification in AMOS20.0.
Perceived enjoyment significantly impacts both hedonic and economic value.