The Effects of Characteristics of Unmanned Store on Consumers‘ Perceived Value and Visit Intention

Purpose: Today, with the rapid development of the Internet, consumption through the Internet has become one of the main consumption methods, and with the spread of artificial intelligence (AI) and various smart devices, a new type of shopping place called unmanned stores has emerged. Unmanned stores use 4th Industrial Revolution technologies such as webcams, artificial intelligence, and big data to reduce labor and management costs and make unmanned store operations more efficient. In the past, research on unmanned stores mainly analyzed them from a technical aspect and explored the operation process and behind-the-scenes technical principles of unmanned stores. Since there was little research on consumers