September 1, 1982

Affective and Cognitive Factors in Preferences

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Journal Article Affective and Cognitive Factors in Preferences Get access Robert B. Zajonc, Robert B. Zajonc Search for other works by this author on: Oxford Academic PubMed Google Scholar Hazel Markus Hazel Markus Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 123–131, https://doi.org/10.1086/208905 Published: 01 September 1982 Article history Received: 01 November 1981 Published: 01 September 1982

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Zajonc et al. (Wed,) studied this question.

synapsesocial.com/papers/69f664a5eeec2c644103475a — DOI: https://doi.org/10.1086/208905

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Authors

Robert B. Zajonc

University of Michigan

Hazel Rose Markus

Antioch University Seattle

Journals

Journal of Consumer Research

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Institutions

University of Michigan

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Affective and Cognitive Factors in Preferences

Key Points

Abstract

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Connected Papers

Discussion

Cite this study

Also consider

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion

Also consider