Hybrid Sports Content Across Platforms: Regulatory Asymmetry in ‘A Clean Sweep’ and ‘Burn to Win’

Key Points

• This research analyzes structural issues arising from regulatory asymmetries in hybrid sports content distributed on different media platforms.
• Qualitative literature analysis of broadcast laws, OTT policies, and relevant academic papers.
• Comparative analysis of two hybrid sports programs, 'A Clean Sweep' and 'Burn to Win', across platforms.
• Examination of sponsorship acquisition strategies and advertising revenue structures.
• 'A Clean Sweep' is classified as an entertainment program and faces indirect advertising regulations, while 'Burn to Win' on YouTube is exempt from such regulations.
• Regulatory differences directly impact sponsorship methods and revenue, leading traditional broadcasters to higher production costs and reduced competitiveness.
• The transition to digital platforms elevates creators and fandoms as key stakeholders in content governance, shifting away from broadcaster-centric control.