Hybrid Sports Content Across Platforms: Regulatory Asymmetry in ‘A Clean Sweep’ and ‘Burn to Win’

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Key Points

This research analyzes structural issues arising from regulatory asymmetries in hybrid sports content distributed on different media platforms.
Qualitative literature analysis of broadcast laws, OTT policies, and relevant academic papers.
Comparative analysis of two hybrid sports programs, 'A Clean Sweep' and 'Burn to Win', across platforms.
Examination of sponsorship acquisition strategies and advertising revenue structures.
'A Clean Sweep' is classified as an entertainment program and faces indirect advertising regulations, while 'Burn to Win' on YouTube is exempt from such regulations.
Regulatory differences directly impact sponsorship methods and revenue, leading traditional broadcasters to higher production costs and reduced competitiveness.
The transition to digital platforms elevates creators and fandoms as key stakeholders in content governance, shifting away from broadcaster-centric control.

Analyzes regulatory differences affecting hybrid sports content outcomes across platforms, suggesting policy improvements.

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Choi et al. (2026) studied this question.

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